Fashion & Beauty E-commerce like Myntra & Nykaa Development
Fashion and beauty shoppers buy with their eyes. We build visually rich, lightning-fast storefronts with size guidance, try-on experiences, content and influencer commerce that turn browsers into loyal customers.
Examples: Myntra, Nykaa, Ajio, Purplle, Lenskart.
How a fashion & beauty e-commerce works
Brands and retailers sell curated collections online with high-quality imagery, editorial content and personalised recommendations, supported by easy returns and loyalty programmes.
Apps & panels we build
Shopper app & website
- Visual browsing, lookbooks and wishlists
- Size charts, fit guidance and reviews with photos
- Virtual try-on (AR) for beauty and eyewear
- Loyalty points, offers and easy returns
Merchandising panel
- Collections, banners and campaigns
- Pricing, discounts and flash sales
- Content and influencer storefronts
Operations panel
- Inventory across warehouses and stores
- Returns, exchanges and quality checks
- Analytics: conversion, returns, CLV
Advanced features
- AI recommendations and visual search
- Shoppable videos and live commerce
- Omnichannel: online order, store pickup
Revenue models
- Product margins
- Brand ads and sponsored placements
- Premium memberships
Compliance in India
- Consumer Protection (E-Commerce) Rules, 2020
- GST invoicing
- DPDP Act 2023
Technology stack
Next.js, Headless commerce, NestJS, PostgreSQL, Algolia / Elasticsearch, Cloudflare CDN
Delivery plan
Launch-ready MVP in 8–12 weeks; full platform in 16–24 weeks, with milestone dates backed by our on-time delivery cashback guarantee.
Challenges & how we solve them
Speed with heavy imagery
Responsive images, CDN delivery and edge caching keep pages fast on mobile networks.
Frequently asked questions
Can you build a D2C brand store instead of a marketplace?
Yes — most fashion and beauty clients start with a D2C store and add marketplace features later.
Brand names describe the type of product only. IndSoft24 is not affiliated with these companies.