UTM Link Builder — Campaign URL Generator for Google Analytics
Add UTM parameters to your links to track exactly which campaigns, ads and posts bring visitors and leads in Google Analytics 4.
How to use UTM Link Builder
- Enter your website URL
- Fill in source, medium and campaign name
- Copy the tracked link into your ad, email or post
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that tell Google Analytics where a visitor came from.
Which UTM fields are required?
utm_source, utm_medium and utm_campaign are the core fields. utm_term and utm_content are optional.
Should I use UTMs on internal links?
No. Only use UTM parameters on links from external sources such as ads, emails and social posts.